When it comes to beachwear, it's not just about style – it's about capturing the essence of the seaside, the spirit of adventure, and the allure of the sun and sand, which embodies the HOFU brand.
Our capsule collection is a tribute to coastal living, and at the heart of it lies something special – unique fabric prints that transform ordinary garments into beautiful pieces.
The print designer behind this collection was Ingrid Nolan, a Dublin based Illustrator. I was drawn to Ingrid's work and loved her detailed Illustrations, so asked her to come on board to design our prints.
Each print was born from a vision, a collaboration of ideas and creativity, where we mulled over every detail, selected drawings, and layered them with vibrant colours to bring these prints to life.
We want our fabric prints to transport you to distant tropical paradises, and exotic oceans, even if you're just lounging at your local beach.
Our beachwear collection isn't just about clothing; it's about capturing the magic of the beach, the allure of the ocean, and the beauty of coastal living. Our fabric prints have a story behind them, a connection to our brand.
The brief for this range was simple, comfortable wearable designs with eye catching, vibrant and interesting prints, that connect to the ocean and nature. I hope you feel that we’ve achieved this.
